BBA Business Analytics

BBA in Business Analytics is a comprehensive undergraduate programme that integrates foundational management education with advanced analytical skills, empowering students to make data-driven decisions. The programme provides a solid grounding in business principles, statistical techniques, and analytical tools while fostering expertise in key areas such as data visualization, programming, and machine learning. Designed to meet the growing demands of the industry, the curriculum prepares students for dynamic roles in business, marketing, finance, and operational analytics. By equipping them with both theoretical knowledge and practical skills, the programme ensures graduates are well- prepared to navigate the challenges and opportunities of a data-centric business environment.